ENHANCED PASSENGER COMMUNICATION WITH NEW DIGITAL LED DISPLAY SCREENS AT VISAKHAPATNAM STATION
Waltair Division of East Coast Railway, has provided 220 state-of-the-art digital LED display screens at Visakhapatnam railway station under a new commercial advertisement contract, significantly upgrading passenger information and visual ambience at the station.
Divisional Railway Manager, Waltair Division, Shri Lalit Bohra inaugurated the new digital display system today at Visakhapatnam railway station. Senior Divisional Commercial Manager Shri K. Pavan Kumar, Divisional Commercial Manager Smt. Pooja Singh and other dignitaries were present during the inauguration, reflecting the importance given to passenger-centric digital initiatives and commercial innovation.
The digital advertisement contract is valid for a period of five years, up to 2030, providing long-term revenue assurance and stability for commercial publicity at the station. Under this contract, a total of 220 LED digital display screens have been installed across various locations at Visakhapatnam station, covering approximately 2000 sq. ft. of display area including station premises and pillars for digital advertisements.
The digital screens operate on a 50:50 time-sharing model, with equal screen time earmarked for railway information and commercial advertisements, ensuring that essential passenger updates are not compromised. Railway-related information such as train alerts, operational updates and emergency messages is prioritised, especially during major events or during disaster management like cyclones, accidents, agitations and other contingencies, thereby enhancing passenger safety, timely communication and crowd management.
